We believe in good – every friday the studio dedicates its work to social or environmental projects with small or no budget. Reach out now↗ if you’re working for a NGO or volunteering for a project with a social or environmental cause!
Under Water Over Flow (11) Kobra (10) Use–Less (05) Direct Your Clothes (04) and Still The Same (03) are such projects.
So far, creative people have enjoyed the role of creating colorful illusions that promote the system of a throwaway society instead of contributing to truthfully useful and holistic solutions to a global challenge: make a growing population viable in the face of resource shortage and increasing climate damage.
Dazzled by all those fascinating finishing options for the next business card, this system is simply supported. And in a few cases of critical questioning many will invoke the personal state of emergency, because after all, what are you supposed to live on?
But the biggest task of this decade will be the transformation of our society. From a mass-consuming to an eco-efficient society. This must be accompanied by the repair of social, ecological and economic damage. Designers of the 21st century must play a crucial role in this task instead of contributing to the damage, as the designers of the 20th century did.
Under the current paradigm of production and development, diversity, as an integral part of the natural world, is seen as a threat to traditional design standards. As a result, universal standards and violent interference ignore natural and cultural diversity, resulting in greater homogeneity. The polarizing term ‚aesthetic fascism‘ is certainly appropriate. So shouldn’t we celebrate and promote cultural as well as biological diversity instead? Because nature shows that diverse ecosystems are often more resilient and flexible. Unification, such as brought by the Industrial Revolution, is a dead end.
It’s time to design things with good intention. We can no longer think about look, usability, services and campaigns only. Instead, we must take our direct responsibility and influence on the choice of materials and production conditions to make consumers aware of the environmental benefits – even if it's ‚just‘ a campaign about pre-sort waste properly. So it isn’t enough to talk about sustainability. It's about developing the ‚better‘ products.
Here we are: the soil is poisoned, the air polluted, the seas overfished and the forests cleared. Considering this, it seems logical that humanity should be perceived as an environmental threat. However, it tempts us to perceive humanity as a contradiction to nature. But as a creative being, we only have to use our competences to achieve positive results for mankind and nature!
Although one can see an awareness about environmental issues and sustainability, an actual change and active participation is mostly not taking place yet. This may be because people don’t want to be restricted in their achieved freedom of consumption. Hence there must be the possibility to continue to live as expansive as we are used to, but without causing irreparable damage to the environment and humanity. Isn’t it a great challenge?
More than ever, designers of all creative fields are obliged to look at the whole value chain and make the circularity of resources the starting point of their consideration. Creative workers with their ability to think associatively and conceptually must no longer provide a sustainable ‚coating‘ afterwards, but must have a positive influence on production from the very beginning. Also companies have to understand the role of designers differently. They shouldn’t perceive them as ‚decorators‘ but as professionals of transformation design processes.
To sum up, it can be said that the possibilities to implement ecological design are so various. From the selection of human and environmentally compatible materials, through construction and conditions of use, to reuse or processing further and its environmentally friendly disposal – which must be avoided in the long term anyway. Ecological design must be seen as a new challenge in order to come up with real innovations of lasting impact. New fields of work and design possibilities can be developed and this must be seen as a new challenge by creative people. The credo „form follows function“ may still apply, but the possibilities can be immensely greater if „form follows evolution“.
Therefore we no longer want to define ourselves as ‚decorators‘ but as transformation designers who can make a positive contribution to environmentally friendly and socially acceptable changes with our craft. Because diversity and respect for all are at the heart of our eco-effective design.
Let’s celebrate the diversity of our planet with beauty!
(10. Jan ’20)
Smells Like Green Spirit
With every Global Climate Strike we would like to use our website to promote them, so we won't showcase any of our work for a whole week. Also, from now on this site will be ‚offline‘ on every ‚other‘ Friday. Instead we dedicate the studio’s work every Friday to social or environmental projects with small or no budget. So if you’re working for a NGO or volunteering for a project with a social or environmental cause, feel free to reach out.
(20. Sep ’19)
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